4. CRM Tools
You may not think you have to do much in the way of marketing your urgent care clinic, but think again. Unless you’re the only game in town, you’ve got to advertise your facility and develop messaging that sets you apart from other clinics in the area. Even if you ARE the only game in town, many consumers are still confused as to the benefits you offer and need to be educated through relevant campaigns.
Customer Relationship Management (CRM) tools offer three key elements to urgent care centers:
• Data capturing and consolidation in one main database.
• Analyzation of data to determine the most effective marketing opportunities, demographic and channels of communication.
• Identifying projected ROI of each campaign.
CRM solutions can improve a clinic’s bottom line by reaching your most profitable customers and lowering marketing expenses at the same time. CRM solutions also enhance the relationships between your clinic and consumers by offering relevant messaging that adds value to their life and health.
When it comes to the cost of CRM software, you’ll be looking at investing in hardware, software, customization, and training. The actual software will be the biggest ticket item, and prices can range from less than $100 to many thousands per user. An urgent care clinic, with fewer users, would most likely be looking at a solution on the lower end of the cost scale. To save even more money, consider looking into a web-based solution that can provide solid features but for under $50 per month.
Savings and ROI
When you consider an effective marketing campaign can bring in new patients and revenue each month, and that these patients will most likely be repeat customers as well as brand ambassadors, the software pays for itself.
5. iPad EHR
iPad EHR allows physicians to chart while maintaining eye contact with the patient, incredibly important to the overall patient experience. But that’s not the only benefit of the app:
• iPads are extremely portable and much easier to carry around the clinic than a laptop computer.
• Because iPads generally have a longer battery life than laptops – usually 10 hours on a full charge – you can chart an entire day’s patient flow.
• Pictures may be taken easily on the iPad and used for documenting medical conditions, such as a laceration.
Some EHR vendors include this app for free with their system. For those that don’t, prices are still very reasonable.
Savings and ROI
Consumers want your full attention when they walk into that exam room. They are sick and in pain, and a lack of eye contact simply won’t cut it. Happy customers mean more business – always.
Aiden Spencer is a health IT researcher and writer at CureMD who focuses on various engaging and informative topics related to the health IT industry. He loves to research and write about topics such as Affordable Care Act, electronic health records, revenue cycle management, privacy, and security of patient health data. You can get in touch with him on Twitter: @AidenSpencer15